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GivMoo is a purpose-driven e-commerce marketplace where every purchase automatically generates income for a nonprofit cause. For every $100 sold, 20% goes directly to the nonprofit partner, 5% goes to investors quarterly, and the rest funds GivMoo's operations and growth. Up to a 6x target return over approximately 60 months.
GivMoo has undergone an independent due diligence review by Crowdfund Forensics, a division of Crowdfund Watchdog. Key claims, founder backgrounds, legal entity status, and business model were independently assessed. No fraud indicators or deceptive behavior were identified. View the full verification report →
The Model
GivMoo operates a purpose-driven e-commerce marketplace. The model is simple, transparent, and designed to scale.
Customers shop GivMoo's curated marketplace - apparel, home goods, specialty coffee, gifts and more - knowing every purchase automatically funds a nonprofit cause they care about.
Every sale generates gross revenue. GivMoo retains a portion for operations, growth, and investor distributions. Net profits - after all obligations - flow directly to nonprofit partners.
As a revenue-share investor, you receive quarterly distributions from GivMoo's gross revenue - not tied to net profit. Distributions can begin before the company reaches full profitability.
The Numbers
Here is how the economics actually work. For every $100 of merchandise sold, 40% covers the cost of goods. Of the remaining 60% margin, 20% goes directly to the nonprofit partner, 5% goes into the Investor Fund and is distributed pro-rata to investors quarterly, and 35% is retained by GivMoo for operations and growth. Your return and the nonprofit's income come from the same 60% margin - two separate, clearly defined slices. There is no conflict between them.
Think of it like a royalty model: as GivMoo grows its top-line revenue, your quarterly distributions grow with it.
Why is 6× realistic? The target is based on revenue projections, product margin profile, and growth trajectory detailed in the Offering Documents.
Why GivMoo Wins
The question of whether GivMoo has a truly unique value proposition deserves a direct answer.
Unlike cause-marketing programs that require shoppers to opt in to donate, GivMoo's giving is automatic. Every purchase. Every time. This is not loyalty marketing - it is structural generosity built into the platform.
Shoppers can filter the entire marketplace by nonprofit cause - veterans, environment, LGBTQ+, education, and more. No competitor offers this alignment between purchase intent and social impact.
66% of global consumers say they would pay more for sustainable products. 73% of millennials agree. GivMoo is built precisely for this growing buyer segment - and that market expands every year.
Amazon optimizes for the transaction. GivMoo optimizes for the impact. Shoppers return not because of lower prices or faster shipping - but because buying on GivMoo means something. That is a retention engine no competitor can easily replicate.
Community Impact
GivMoo launched with established, mission-aligned nonprofit partners across arts, education, LGBTQ+ advocacy, and international development.
A vibrant performing arts organization in Washington DC creating inclusive entertainment experiences and supporting LGBTQ+ artists and audiences.
Empowering communities through education and international development programs - creating sustainable pathways for underserved populations worldwide.
Frontline advocacy and support services for transgender and gender-diverse individuals across Illinois, ensuring access to community resources and safe spaces.
The Team
GivMoo is women-led, minority-owned, and built by an operator who has done this before - five times.
A serial entrepreneur with deep experience building consumer-facing businesses from the ground up. Martiel brings operational discipline, brand instincts, and a mission that is deeply personal.
Evan brings operational leadership and execution discipline to GivMoo's day-to-day scaling. With a focus on systems, partnerships, and marketplace growth, he ensures the mission translates into results.
I've built and exited four businesses, but GivMoo is the one that keeps me up at night - in the best possible way. We've proven that people will choose to shop with purpose. Now I'm looking for investors who want their money to do two things at once: generate strong returns and change lives.
Objections Answered
We would rather you asked hard questions now than had doubts later.
Ready to Move Forward?
Book a 30-minute investor office hours call with Martiel Beatty directly - or register your interest below and we will send you the Offering Documents to review in your own time.
This offering is made only to accredited investors pursuant to Reg D Rule 506(c). Past performance is not indicative of future results. All investments carry risk. Please review all Offering Documents carefully before investing.
Register Your Interest
Enter your details and we will send you the full Offering Documents, Term Sheet, and Subscription Agreement - plus an invite to our weekly investor webinar every Thursday.